The secret is out! Missoula is considered one of the greatest towns in which to live. We have been saying that for years, but now the whole world knows thanks to Outside Magazine. More than 21,000 readers voted, and Missoula is ranked fifth as the best “perfect town” out of 19. Duh.
Readers took culture, the job scene, stressfree living and access to the great outdoors into account when ranking their city. Obviously not everybody can work at Talus (located in downtown Missoula) but everyone can wear a ColdAvenger Pro when hanging out. Wear one to a Griz game so you don’t freeze your mug of. Maybe someone will get a picture of you and you could grace the cover of Outside Magazine. Or perhaps you can just wear one to scare away the crowds of people who are probably flocking here because of that Outside Magazine article. Who said it could only be worn to protect from cold weather injuries? Buy one and keep it by your side at all times.
We’re proud to be from Missoula!