Talus Outdoor Technologies is excited to has announced a retail partnership with Murdoch’s Ranch & Home Supply in 15 store locations in the Rocky Mountain West.
A total of 648 units of the ColdAvenger Classic, Pro and Expedition will be shipped September 1, 2010. Murdoch’s Ranch & Home Supply provides quality, home and ranch goods. The ColdAvenger face mask is the ideal product for customers looking for face, lung and airway protection in cold environments.
“Murdoch’s asked us to help their customers solve the inherent problem of protection while working in cold climates,” says John Sullivan III, CEO of Talus. “The occupational worker who needs this product will be satisfied by how well the ColdAvenger protects the head, face and neck, as well as the lungs and airway, no matter how extreme the conditions are on the jobsite.”
“Murdoch’s is excited to partner with Talus to introduce the ColdAvenger to our customers,” says Chris Odegard, softgoods buyer for Murdoch’s. “With our store locations in the coldest states, it makes sense to provide the best quality face mask to the hardest working people in the country.”
The Cold Avenger’s medical-grade polyurethane nose and mouth chamber mixes inhaled cold air with exhaled warm air to achieve a dynamic balance of warmth and humidity while keeping moisture away from the face. The fabric is windproof, water resistant, and has a comfortable stretch to fit the face, ears and neck. The Talus ColdAvenger’s™ patent-pending ventilation technology actually keeps temperatures inside the mask 40° – 60° higher than outside.
Murdoch’s is the ranch and home supply store in Montana, Wyoming, Nebraska and Colorado that carries everything from name-brand boots and clothing to panels, tools and pet supplies. Murchoch’s sells things that are built to last. Things that offer good value. Things that are hard to find, and things that are just what you need. These are the kinds of products that you’ll find here at Murdoch’s. Not a lot of fluff, not a lot of unnecessary plastic objects. We like to think of it as a department store for real people.
Murdoch’s, one of newest and biggest retail outlets to carry ColdAvenger this season, also has a brand spankin’ new point of purchase display. I’ve showed this off before, but I recently got some great feedback and…thought I’d share. With 15 Murdoch’s stores scattered around the Rocky Mountain West, it is a great partnership catering to hardworking, occupational workers facing the elements all winter long. 
Murdoch’s ordered three different ColdAvenger styles; Pro, Classic and Expedition, to make a nice offering of choices to consumers. So, honoring this exciting retail partnership I designed a new point of purchase display to showcase the product offering and highlight more information about the product to the consumer. 
